Selected work across sports, consumer brands, live events, digital media and social. The common thread is simple: strategy, storytelling and hands-on execution.
My work spans the full process, from positioning and campaign thinking to directing, shooting, editing, publishing and optimizing what happens next.
I’m a marketer, creative strategist and producer who builds brands, media properties, campaigns and content from the idea through execution. My work spans sports, e-commerce, live events, editorial platforms, branded storytelling and short-form social.
These are the projects I’d lead with. Each one proves a different part of the job: building a property, growing a brand, creating the media, or doing all three at once.
A multi-year rugby event property combining event development, sponsorship, promotion, live coverage, brand building and community-focused sports marketing.
Consumer marketing built around specialty nutrition, segmented audiences, product education, e-commerce conversion and short-form creative.
A rugby media platform spanning interviews, editorial, commentary, cultural storytelling, podcasts and multiplatform video.
Short-form, founder stories, business content and product creative. These pieces fill in the rest of the picture.
Long-form documentary storytelling built around research, interviews, narrative structure and visual production, with related work collected across multiple series and playlists.
A longer conversation recut into a focused social story with a clear hook and payoff.
Audience-specific product messaging designed for direct-response social content.
Professional-services content shaped for concise, polished social delivery.
Business origin, mission and product value shaped into editorial-style brand stories.
Health-focused product creative built around a specific customer situation and need.
Long-form conversations with athletes, coaches and rugby decision-makers.
The portfolio is strongest when these are seen together, because the work rarely stops at one discipline.
I work across marketing, creative, production and media, from the first idea through the finished campaign.
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